How I Helped a UK Food Brand Successfully Launch on Amazon and Scale Internationally
About Rumplers — A UK-Based Food Manufacturer with Global Reach
Rumplers is a food manufacturing company based in the United Kingdom, supplying a wide variety of consumer food products to Europe and the Middle East. With growing demand for online convenience and increased competition in the food sector, Rumplers aimed to launch its products on Amazon to grow direct-to-consumer sales.
While the ambition was clear, the company struggled to execute.
The Challenge — No Clear Process to Launch Products or Measure Demand
Despite their success in wholesale and retail distribution, Rumplers faced major roadblocks when expanding into ecommerce:
🚫 No standardized product launch process – Releases were reactive, scattered, and uncoordinated between teams
🎯 Missed promotional campaigns – Products often missed Amazon events (e.g., Prime Day) due to last-minute execution or lack of visibility
🌍 No demand visibility by region – The team couldn’t track or predict product demand across Europe and the Middle East.
🔄 Lack of cross-functional collaboration – Marketing, product development, and data teams operated in silos, slowing decisions and execution
The Solution — Integrated GTM Process Built Around Amazon and Regional Data
As a Fractional COO, I brought in strategic operational planning and execution systems to unify the business around Amazon expansion:
🛠️ Created a Repeatable Product Release Process – Designed a go-to-market (GTM) framework that coordinated product development, marketing, and supply chain teams. Created timelines and checklists for packaging, listing creation, compliance, inventory, and campaign scheduling.
📈 Introduced Demand Analysis Workflows – Worked with internal data analysts to interpret regional sales trends and category search data. Helped identify which SKUs had high potential in specific Amazon marketplaces (e.g., UK, Germany, UAE)
📣 Marketing and Promotion Alignment -Integrated Amazon release calendars with product development and campaign planning. Ensured teams were Amazon event-ready (Black Friday, Ramadan, Prime Day, etc.)
👥 Improved Team Communication and Launch Ownership –Established regular cross-team launch meetings between marketing, product, and analytics. Introduced clear responsibilities and accountability for each launch phase.
The Results — A Smarter, Stronger, and More Scalable Studio
The new operational system created immediate improvements across the business:
- Successful Product Launches on Amazon UK and Europe Products were launched on time, with improved branding, compliance, and visibility.
- Better Demand Visibility Across Regions Teams now had the data to launch the right product in the right market at the right time.
- Stronger Cross-Team Collaboration Teams were aligned around product performance goals, launch timelines, and campaign readiness.
- Increased Ecommerce Revenue The company saw a meaningful uptick in Amazon sales driven by strategic release execution and improved listings.
Takeaway — Why Operations Matter When Expanding to Amazon
This case shows how even well-established brands can struggle to translate success to ecommerce without the right operational systems. A Fractional COO brings clarity, accountability, and process to make expansion strategic—not chaotic.
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Working with AscendAI has been incredible – we were inundated with meetings, many of which have converted into immediate pipeline.
Planning to Launch on Amazon? Get It Right the First Time.
Whether you’re in food manufacturing, CPG, or ecommerce—building a scalable product launch system is essential to maximize growth and avoid costly missteps. I help companies bridge the gap between vision and execution.