Scaling a Global Marketing Agency with Systems and Standards Built for Growth.
About TNT - A Global Direct Marketing Agency for Health Brands.
TNT is a global agency specializing in direct-response marketing campaigns for health and wellness brands. With clients spanning multiple countries and verticals, TNT’s success depends on creative coordination, media buying, and tight timelines.
When I joined, the agency had a work management system in place only for content writers. The rest of the teams—creative, media, accounts, and leadership—operated without standardized processes, workflows, or shared visibility
Challenge - Disjointed Teams and Growth Bottlenecks.
Despite a talented team and a strong client base, TNT faced significant operational bottlenecks:
- Only writers had structured task tracking—no systems for ad buyers, strategists, or creative teams.
- Work requests were unmanaged, informal, and inconsistent.
- Team onboarding was ad hoc, with no training documents or process guidelines.
- Leaders had no visibility into campaign status, delivery timelines, or performance KPIs.
- Rapid growth potential was stalled by chaos, inefficiencies, and missed deadlines.
The Solution.
Cross-Departmental Workflows
Developed project pipelines for writers, ad buyers, strategists, and creative teams in ClickUp, connected by custom request forms and automations.
Extensive SOP Development
Built standard operating procedures for content creation, campaign setup, ad review, and launch processes—covering repeatable tasks and internal reviews.
Team Communication & KPIs
Introduced internal communication standards, team responsibilities, and clear KPIs to monitor performance and set expectations.
Onboarding & Hiring Processes
Designed agency onboarding flows and knowledge bases to train and integrate new hires efficiently—supporting rapid team scaling.
Leadership Dashboards
Enabled executives and department heads to view real-time capacity, deadlines, and performance metrics from one dashboard.
The Results - Doubled Output, Improved KPIs.
- Team Size Doubled - Grew from 50 to 100+ employees without losing operational control.
- Deadline Performance Improved - Significantly improved on-time project delivery rates across creative and media teams.
- Double the Client Workload - The agency's workload doubled, while maintaining (and often exceeding) deadlines and delivery quality.
- Codified Agency Knowledge - SOPs, onboarding flows, and internal wikis strengthened team alignment and institutional knowledge.
- Prepared for the Next Growth Stage - The new systems and processes created a repeatable, scalable operations engine laying the groundwork for continued growth and new business acquisition.
What Other Marketing Agencies Can Learn.
This case study demonstrates how a Fractional COO can transform a high-potential but chaotic agency into a scalable, process-driven operation ready for its next stage of growth. The key isn’t just tools like ClickUp—but how you architect systems, accountability, and knowledge-sharing across every team.
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Working with AscendAI has been incredible – we were inundated with meetings, many of which have converted into immediate pipeline.
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Is Your Marketing Agency Ready to Scale Sustainably?
Whether you're a creative agency, ad tech company, or consulting firm—if your growth is being blocked by chaotic workflows and siloed teams, I can help you build the systems that support scale and sanity.